SEK Design - Alko

About Alko

Alko is the Finnish liquor and wine store chain with a monopoly position. While self-service is taking a growing role in retail business, Alko is a place where personal service still plays a great role. In Alko you get professional service by specialists with true service attitude. Alko´s selection is of extremely high-class and selected to serve very different client needs.

About the Alko Design Case

In Alko´s comprehensive brand renewal Alko´s visual identity was designed to communicate the core of Alko brand: easily approachable, modern, high-quality speciality store chain with top service attitude. The integrated rebranding program included identity applications from logotype to staff´s apparel, photographic concept and a fundamental retail concept renewal.