SEK Design - Alko

About Valio

Valio is the largest dairy company in Finland. It is the market leader in all key dairy product groups and a world-class pioneer in developing functional foods.

About the Valio Kidius Design Case

Valio relaunched the Valio Kidius product brand with a range of products that are more innovative and healthier than competitive products. The objective was to build a new, international children's brand, to get kids interested in Valio Kidius and make their parents aware of the healthiness of the products.

As a result, a concept called Kidius Farm was created. Kidius Farm is a colorful, happy and stimulating world with a bunch of personalized animal characters. Design has a comprehensive, holistic role in the Valio Kidius concept: Kidius Farm lives in the packaging, Internet, Valio trucks, TV and retail environment. There are educational tasks for kids inside the multipacks and on the Internet. As well as being an educational and entertaining place for children, the Internet site also offers information for the parents. http://www.valio.fi/kidius/

In addition to Finland, Valio Kidius brand has expanded to Russia, the Baltic countries and Sweden.