SEK Design - Paulig
PAULIG
A MODERN COFFEE BRAND WITH HERITAGE
About Paulig
Gustav Paulig Ltd is Finland's leading coffee company also operating in the Baltic countries and Russia. The company is particularly noted for its high-quality coffee brands. Gustav Paulig Ltd was founded in 1876 and is still family-owned.
About the Paulig Design Case
Paulig is a coffee brand with genuine commitment and heritage of quality and integrity. Paulig has a decades-long passion for providing truly enjoyable coffee experiences. The new visual identity of Paulig was designed to communicate these qualities: to position Paulig as a modern coffee brand with heritage. The importance of redesigning the identity was emphasized by Paulig today competing in the category of international coffee brands and expanding outside Finland. The identity program covered redesigning the visual elements from the photographic style to the brochures.